We use organic cotton as it lightens the load our clothes put on the Earth through natural growing methods.
Organic cotton is grown without genetically modified seeds or nasty synthetic chemical pesticides and fertilisers. It’s fully certified and tracked all the way through the production process, from farm to factory.
Conventional cotton is often farmed as a mono-crop, where only one crop is grown year after year on the same plot of land. This process is super intense, requiring chemicals to manage pests, synthetic fertilisers to feed the plants, and huge amounts of water.
Why We Use It
We use organic cotton as it lightens the load our clothes put on the Earth through natural growing methods. Farmers use traditional farming methods such as crop rotation and complementary crops to help with natural pest control. Organic fertilisers also improve the soil health and help it retain water.
Yes, organic cotton is still a virgin material, but its environmental impact is much lower than conventional cotton. As we use organic cotton (or a recycled blend) in a whole bunch of different products, it’s super important for us to get it right. That’s tees, hoodies, sweatshirts, knitwear, and accessories all made that little bit better.
Where You’ll Find It
Organic cotton can be found throughout our ranges, with a clear product-by-product breakdown of the blend and percentage of organic contents under the ‘Materials’ sub-header on the relevant product pages. Here’s a few that we’re lovin’.
